SEO services and local SEO for small businesses

What local SEO covers

When someone searches for a plumber or an accountant near them, Google shows a map section followed by ordinary web results. Local SEO is the work of earning a place in both.

• A complete, verified Google Business Profile
• Website pages for each service and, where it makes sense, each area you serve
• The same business name and contact details wherever you are listed online
• A steady supply of genuine customer reviews, with replies from you

Google Business Profile setup and optimization

Your profile is often the first thing a local customer sees. Setup covers the details Google uses to decide when to show you:

• Choosing a primary category and the right additional categories
• Listing each service under the name customers search for, with a short description
• Writing the business description
• Setting up a service area, or hiding the address if you work at customers' locations
• Adding hours, photos, and a link to the right page of your website
• Working through Google's verification process

Who can have a Google Business Profile

Google has eligibility rules, mainly that the business serves customers in person or at their location. If your business does not qualify, we say so up front, since profiles that break the rules can be suspended.

Make the website match the profile

Google compares what your profile claims with what your website shows. If the profile lists a service, there should be a page on the site that describes it. Many small business sites have a single services page covering everything, which gives search engines little to match. Splitting services onto their own pages, each with its own title, headings, and description, gives each one a chance to appear for its own searches.

On-page SEO and what the free website already includes

Every free small business website includes essential on-page SEO and Google Search Console setup: page titles and descriptions, a sensible heading structure, fast responsive layouts, and a connected Search Console account. Paid SEO work starts where that leaves off, with a service page for each offering, local landing pages, content improvements, and a regular look at which searches actually bring visitors.

What we do not do

Some shortcuts work briefly and then get profiles suspended or pages demoted. We stay away from these:

• Promising a ranking position or a number of leads
• Adding keywords to your business name, which Google's guidelines prohibit
• Buying reviews or asking friends to write fake ones
• Creating duplicate profiles for the same business

How an SEO project works

1. 1Scope conversation: we look at your website, your Google Business Profile, and how you appear in search today
2. 2Written quote: which services and areas come first, and what the work costs
3. 3Setup work: the profile, on-page changes, and any new service pages
4. 4Reporting: we use Search Console data to show what is happening and what to do next
5. 5Follow-up: ongoing monthly work, if you want it, is quoted separately

SEO alongside the rest of the site

Search work goes further when the site itself is solid. If your pages are thin or outdated, a website redesign or new web design may do more for you than any amount of tuning. Once the work is done, website maintenance keeps pages, forms, and software healthy.