Logo design and branding
Logo design for small businesses
Your logo shows up on your website, invoices, social profiles, vehicles, and signs, at sizes from a browser tab to a banner. We design logos and basic brand identity for small businesses, and we quote each project after a short conversation about the business and its customers.
Last updated
- Pricing
- Quoted on request
- First step
- A short scope conversation
- Reply time
- Within one business day
- Serving
- United States
What a logo project delivers
The exact files and formats are confirmed in your written quote. A typical logo package includes:
- A primary logo for general use
- Versions that work on light and dark backgrounds
- A one-color version for stamps, embroidery, and single-ink printing
- A small icon version for browser tabs and social media profile pictures
- Files for both web and print
Logo design and branding
A logo is a single mark. Branding is the set of choices around it that make a business look consistent: colors, typefaces, spacing, and how the logo gets used. Small businesses usually need a simple version of the second part, enough that every page, flyer, and profile looks like it comes from the same company.
| Brand element | What it settles | Where you will see it |
|---|---|---|
| Logo | The mark that identifies the business | Website header, signage, invoices, social profiles |
| Color palette | Main and supporting colors, with their codes | Buttons, headings, printed materials |
| Typography | Which fonts to use for headings and body text | Website text, proposals, flyers |
| Usage notes | Minimum size, clear space around the logo, and what to avoid | Anyone who prints or posts your logo |
How a logo gets designed
- Conversation: what the business does, who it serves, and which logos you like or dislike
- Directions: we present initial design directions for you to react to
- Refinement: you choose one direction and we revise it with your feedback
- Testing: the final design is checked small, in one color, and on dark backgrounds
- Delivery: you receive the final files and, if your quote includes it, the color and type guidance
Questions that make a better logo
The more we know, the fewer rounds it takes. These are the questions we ask first:
- What does the business do, in one sentence?
- Who are your best customers, and what do they care about?
- Where will the logo appear most: a van, an app icon, a storefront sign, a website?
- Are there colors, symbols, or names you must keep, or must avoid?
- Is there an existing logo to clean up, or are we starting from nothing?
Why logos fail at small sizes
Most weak logos break down when they shrink. Thin lines disappear and light colors vanish on white. A logo also ages badly when it follows a passing style, so we favor simple shapes that hold up for years. A logo that has to work as a browser icon needs to be readable at 16 pixels square, which makes a useful test for the whole design.
Logo design and your website
You do not need a logo to apply for a free website for your small business. If you want one designed, the finished logo and brand colors carry straight into the site. Businesses that want a logo and a larger site designed together can ask about web design, and a company with an old logo and an old site can look at website redesign.
Frequently asked questions
How much does logo design cost?
We do not publish prices. The cost depends on whether you need only a logo or a fuller brand identity, and on how much exploration the project involves. A short conversation gives us what we need to write a quote.
How long does logo design take?
There is no standard timeline, since it depends on how many directions are explored and how quickly feedback comes back. You get an expected timeline with the quote.
Will I own the logo?
Ownership of the finished logo and the files you receive is spelled out in the written quote, so you know what you can use, and where, before work starts.
Can you redesign my existing logo?
Yes. Send what you have. Depending on its condition we can clean it up, simplify it, or design a new one, and we tell you which we would recommend.
Do I need a logo to get a free website?
No. The free website application asks about your business, and a logo is optional. If you have one, send it.
Need a logo?
Tell us about the business and where the logo will be used. We reply within one business day.
Request a quote